Your SMB needs these Facebook tools

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]

Social media platforms that suit your SMB

Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from. With that in mind, it’s essential for business owners to understand the pros and cons […]

Facebook at Work boosts communication

Facebook has been looking for new ways to diversify the services it offers. One such example is Facebook at Work — launching today. The new product is a way for enterprise firms to stay connected and share information just like the Facebook of yesteryears. There has been a need for the use of social tools […]

6 tips for improving your SMB’s Facebook page

Although some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re neglecting. Aside from purchasing ads, there are a host of FREE ways to go about improving […]

How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t […]

5 tips for using Facebook reactions

Simply getting a ‘Like’ on your post is not enough anymore. It doesn’t give you any other useful data and you can’t immediately tell what people feel about your post. However, with Facebook reactions, you can be getting just what your company’s social media page needs. Reactions allow people to quickly express what they think […]

Save time with these 10 social media tools

You know social media marketing can be valuable for your business but, simply put, you just don’t have the time for it. And besides, you’re no social media expert, so the whole process itself can be unnecessarily long as you try and figure out what’s most effective. But what if there was a way you […]