More and more businesses are leveraging data dashboards. These business intelligence tools can visualize data, giving businesses a comprehensive snapshot of their performance in various areas, including marketing and finance. Let’s take a closer look at how dashboards can support various business activities. Marketing Marketing professionals analyze vast amounts of data from multiple sources. With […]
How businesses can benefit from dashboards
How automation can transform your marketing processes
It can be challenging for small- and medium-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground. Fortunately, with marketing automation, SMBs can streamline repetitive processes and establish more cost-effective marketing campaigns. By implementing marketing automation, your company stands to gain the following benefits. 1. Automatic follow-ups Keeping in touch over […]
Why dashboards are vital tools for business growth
People are visual creatures, so we interpret visual data better than written words. That’s why most businesses turn to dashboards to present data in a way that’s easy to understand. Here are some common uses of dashboards across various business functions. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various […]
5 Reasons every SMB needs marketing automation
Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also […]
5 Ways you can benefit from business dashboards
Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of how your business is performing, catering to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business […]
Twitter tips to boost your business
Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]
Boost your marketing and promotion with social media
Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there […]
The perfect social media match for your SMB
Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals. […]
Facebook: 4th favorite choice for teens
Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%), Instagram users (72%), and YouTube users (85%). […]
Enhance content through social media
When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]
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